Timothy M Bayley, CNC, BS, MS, Chairman
Timothy Bayley is the founder and Chairman of The MW Institute, Inc. Tim is a seasoned medical communications specialist having actively worked in the industry since 1996. Tim graduated from the University of British Columbia with a BS in Human Nutrition. Tim's obtained his MS in Nutritional Biochemistry from the School of Dietetics and Human Nutrition at McGill University in Montréal, Canada. During Tim's graduate work at a McGill, he collaborated with the Department of Neonatology at the University Cincinnati Medical Center, to study cholesterol synthesis in breast- and formula-fed infants utilizing stable isotopes. Tim held both a part-time faculty position and associate research position within the School of Dietetics and Human Nutrition at McGill before joining I.C. Axon, a world leader in technology-based healthcare communication solutions.
As Senior Medical Writer at I.C. Axon, Tim worked for several years with the Vice-President of Health and Utilization Management for Merck Medco Managed Care L.L.C. (MMMC) to develop multimedia training modules (i.e. dyslipidemia, hypertension, gastritis, dyspepsia, peptic ulcer, depression, and asthma) for MMMC Account Managers and Account Executives. Tim also worked with Berlex to develop an oncology training module for Quadramet Sales and Marketing Representatives. Subsequently, as Account Manager he worked directly with MMMC's Vice-President of Proposal Writing and Vice-President of Sales to coordinate and direct the development, production, and installation of a customized electronic proposal authoring system, generating $3.35 million (USD) in revenue.
In 2000 Tim moved to Conceptis Technologies in Montréal . As Managing Editor working directly with the World Wide Manager for Plavix Marketing at Sanofi-Synthelabo in Paris, Tim successfully created and delivered atherothrombosis.org at the XXII Congress of the European Society of Cardiology in Amsterdam. As well as assigning news stories to medical journalists and covering scientific congresses himself, Tim worked with faculty to develop international symposia and was responsible for the production and delivery of CME market support materials.
Tim joined PAREXEL Medical Marketing Services in January of 2001. Tim worked on the Cardiovascular Team providing editorial support to the World Wide Atorvastatin Team at Pfizer International in New York. He has been involved in a wide range of projects including Global Speaker Training, congress-related activities including competitive monitoring reports, international plan of action marketing meetings, monographs, slide kits, training programs, presentation development, CME and all aspects of publications program planning and implementation (eg. abstracts, posters, and manuscripts). Tim was Senior Editor for the LIPITOR account. In this role, he was the primary (although not exclusive) editorial contact for the global LIPITOR marketing team and responsible for medical marketing strategy, editorial budget development, content development, the review and quality control of all editorial materials, as well as editorial project/process management.
Tim founded and incorporated The MW Institute in Connecticut.
The company's head office is in Stamford, CT, with satellite office in Stone Lake, Wisconsin, Bokeelia, Florida, and Vancouver British Columbia. Before transitioning to Chairman in 2012, Tim served as President & CEO for this responsive continuing medical education communications company and was responsible for ensuring the development and delivery of continuing medical communication products that surpass physician expectations. Tim was also
responsible for ensuring the delivery of unparalleled medical writing, editing and research support to renowned researchers, blue chip and multinational corporations, as well as leading pharmaceutical manufacturers and healthcare providers.
Tim has presented his research at several international science congresses and also published research papers in numerous peer-reviewed medical journals. Timothy Bayley is a member of the American Medical Writers Association, as well as, the National and International Association of Science Writers.
Lyle Swenson, MD, FACC, Chief Medical Officer
Lyle Swenson, M.D. is Vice President of the Minnesota Medical Association representing more than 10,000 physicians in Minnesota. Lyle received his undergraduate and medical degrees from the University of Minnesota. He completed his internal medicine residency at Hennepin County Medical Center in Minneapolis and his cardiology fellowship at the Oregon Health Sciences University in Portland, Oregon. Prior to joining his current medical practice, St. Paul Cardiology, he was an assistant professor of medicine at the former St. Paul-Ramsey Medical Center from 1986 to 1998, where he was Director of the cardiac catheterization laboratory and Director of cardiovascular research.
Dr. Swenson is one of three interventional cardiologists with St. Paul Cardiology, which has offices in downtown St. Paul, Maplewood, and Woodbury. He is a clinical assistant professor with the Department of Family Practice at the University of Minnesota and is involved in teaching family practice residents as well as medical students at St. Joseph's Hospital in St. Paul.
Lyle is a fellow of the American College of Cardiology and the Society for Cardiac Angiography and Intervention. Dr. Swenson has been an active member of the Ramsey Medical Society since 1987 and has served the society as secretary, treasurer, and president. He is currently chair of the Council on Public Policy and treasurer of the Ramsey Medical Society Foundation. Dr. Swenson has been a dele- gate to the MMA Annual Meeting every year for the last 13 years. He as served as president of the Joint Services Organization for the MMA, HMS, and RMS. Dr. Swenson has been a member of the MMA Committee on Legislation and the Committee on Medical Practice and Planning. He currently serves as vice president of the MMA.
Christina J. Ansted, MPH, Associate Director CME, Program Development
Christina J. Ansted, MPH, was recruited from many highly qualified applicants for a position as Associate Director Continuing Medical Education, Program Development for MW Institute. Ms. Ansted has worked in the field of medical education/pharmaceutical marketing and advertising since 2000. Her introduction to Medical Education came when she began as a Program Manager with IntraMed Educational Group – a division of Sudler & Hennessey. She then went on to work in direct-to-consumer advertising with Lyons, Lavey, Nickel, Swift, and eventually to their medical education counterpart, MediVia. Christina's most recent venture in medical education was with Pharmedica Communications in Killingworth, Connecticut.
Christina has an integrated background not only involving medical education, but also in patient care, technology and promotional marketing/advertising. She began her career as a Unit Assistant in the Post Anesthesia Care Unit (PACU) and Surgical Intensive Care Unit (SICU) at Fletcher Allen Healthcare in Burlington, Vermont before heading to New York for a position in academia. At New York University School of Medicine, Christina worked alongside the Chairman of the Department of Dermatology on the management of the department, residents and patient photographic records.
In her professional experience, Christina has had the opportunity to work both on Continuing Medical Education and promotional programs with some of the most high profile grant supporters in the industry, namely Pfizer Inc, GlaxoSmithKline, Forest Laboratories Inc, UCB Pharma & Élan Pharmaceuticals. In addition to building grant supporter relationships, she has had the distinct pleasure to work with some of the most influential key opinion leaders involved within such neuroscience therapeutic areas as antipsychotics, antidepressives and migraine treatment.
Uniquely qualified, after completing a Masters of Public Health from New York Medical College and most notably, a recent 2-year endeavor successfully developing physician, key-opinion leader management systems, Ms. Ansted has the acumen and real world experience to handle a myriad of grant supporters and project situations. Her responsibilities include account management, new business development, quality improvement and internal operations.
Christina currently lives and works in Madison, Connecticut. In addition to her MPH degree, she holds a Bachelor of Science degree from the University of Vermont, with a minor in applied design, and is also a licensed Master Captain with the United States Coast Guard.
Victoria James, MBA, Vice-President Sales and Marketing
Victoria James believes in establishing relationships based on open communications, trust and the utmost confidentiality. We work closely with our grant supporters as an extension of their team, learning how they operate, understanding their corporate culture and identifying their specific goals and objectives. This individualized approach with grant supporters ensures long-term relationships and win-win solutions for everyone involved.
Victoria James is a seasoned direct marketer with more than 15 years of industry experience, she has had a successful and accomplished career, holding senior level sales and marketing management positions in companies such as Citicorp Diner's Club, Donnelley Marketing and Litle.net. Victoria is an active member of the Direct Marketing Association, Women in Direct Marketing International and other associations. Victoria James is affiliated with more than twenty-five industry associations and Direct Marketing Association Councils across the United States. These include The Direct Marketing Association (DMA), Women in Direct Marketing International (WDMI), American Telemarketing Association (ATA), and the Association for Interactive Media (AIM).
Karen Spencer, MS, Creative Director
Karen brings 20 plus years of design and production experience to Spencer Creative Group. Her experience includes corporate identity, print advertising, and marketing communication materials in traditional and new media.
Prior to establishing Karen Spencer Design, Karen served as senior art director for PW Communications, Inc., New York, NY. She has worked on a wide range of accounts including Bell Atlantic, Bloomingdale's, Giant Bear, IBM, The Neuberger Museum of Art, Oxford Health Plans, Pfizer Pharmaceutical, Simon & Schuster, Sprint, and United Hospital Medical Center. Karen has garnered over 40 awards for her innovative design work from prominent organizations worldwide. She is an active member of the Westchester County Chamber of Commerce where she serves on the Technology Council and is an Ambassador for the Stamford Chamber of Commerce. She previously served on the Board of Directors for the Advertising Club of Westchester. Karen currently advises SUNY Purchase student interns and has been an adjunct professor in graphic design at Elizabeth Seton College. She earned an M.S. degree in Communications Design from Pratt Institute and is a resident of New Rochelle, NY.
Joy Norgard, BSc, MHSc, RD, Global Program Director, New Initiatives
Prior to creating and delivering new initiatives for The MW Institute Joy was part of the multidisciplinary health care team at Providence Health Care, where she worked since 1997. She has worked in all areas of dietetic practice, including administrative, acute clinical, community, long term care, and education. She has completed projects for Health Canada, Dietitians of Canada and the BC Heart and Stroke Foundation.
Joy graduated first class with a BSc. in dietetics from the University of British Columbia in 1994. During the completion of a Masters of Health Science degree in Community Nutrition from the University of Toronto, she had the opportunity to explore and understand the health care continuum from point of service delivery to planning and implementation at the provincial and federal level.
At The MW Institute Joy has been focused on creating innovative scientific and continuing medical education communications, strategic planning, and on site support during events. Joy lives and works in Vancouver, British Columbia, Canada.
Marvin Ross, BA, MA, Senior Medical Editor
Marvin Ross has been a medical writer/journalist for over 20 years writing about diverse topics for newspapers and medical organizations including conference coverage, meeting synopses and CME programs. His book on opthalmology was endorsed by both the Canadian Medical Association and the Canadian Association of Optometrist while his health column in a business newspaper was endorsed by McMaster University Faculty of Health Sciences and St. Joseph's Hospital.
In the area of hypertension, Marvin has covered such meetings as the American College of Cardiology, the American Heart Association and meetings in Europe writing about research developments in ACE inhibitors and ARBs. Because of his proximity to McMaster University, he has covered the research developments in hypertension conducted by Dr. Salim Yusuf in the HOPE trials for a number of medical papers.
In addition to patient education writing requiring significant documentation such as a website for a beta blocker and "take home tear sheets" on cardiology and hypertension, he was the writer of a CME for an ARB. On this last project, he worked with Dr. Norm Campbell who has just been appointed chair of the new Canadian hypertension prevention strategy.
Bruce Wilson, BSc, Senior Medical Writer
Since 1993, Bruce Wilson has offered technical writing and editing services to the pharmaceutical industry, universities, businesses with an orientation to health care, and to the medical and lay press. With 16 years of experience as a biomedical research assistant and lab manager plus 8 years experience as a health educator, Bruce brings a strong scientific basis to his work, as well as a love for honest, balanced, evidence-based communication.
Bruce has produced medical communications for many hypertension and cardiology meetings over the past decade including ASH, ESH, AHA, ACC, and ESC. During that time, he has produced promotional and CME written materials on several antihypertensive classes, including calcium channel blockers, ACE inhibitors, angiotensin receptor blockers, and a- and ß-blockers. Compounds he has worked on include perindopril (Coversyl), ramipril (Altace), several sartans (losartan, candesartan, valsartan, irbesartan), verapamil (Verelan), and amlodipine (Norvasc). With this broad range of experience, Bruce has become familiar with the strengths and weaknesses of each of these compounds.
